WEB DEVELOPMNENT

At this stage we define target audience, purpose, objectives, policies for information development and use, do the strategic planning, make our market research, use the best practices guidance, carry out website analysis (of existing sites), copywriting .

The first official step in the development of a site is the brainstorming session. No decisions are made, but we will talk about things like colours, fonts, logos, hierarchy, navigation structure, and who the site will target, putting down all the clever ideas, which have sprung up.

From brainstorming we move to making certain decisions.

Design - graphics design, flash animation, photography,
audio & video, web page coding.

PROCESS - INTERFACE DESIGN - SITE DESIGN - PAGE DESIGN

Visual hierarchy
Consistency
Page dimensions
Page length
Design grids for Web pages
Page headers and footers
Page layout
• Layout tables
• Fixed versus flexible
• Other uses for tables
Frames
General design considerations
Cross-platform issues
Accessibility
References

Implementation - e-commerce, web hosting & e-mail, application deployment, custom programming, database development

Implementation is the process of building the web according to its design. A web implementor creates hypertext markup language (HTML), Common Gateway Interface (CGI) programs, and/or Java scripts and/or applets.

A detailed description of the constraints and elements that will go into the web. The specification statement lists what pieces of information will be presented as well as any limitations on the presentation.

Promotion - marketing planning, search engine marketing, pay-per-click and affiliates, online marketing, offline/traditional promotion, advanced web metrics.

We can take a outdated website and transform it into an effective marketing and sales engine that will generate more traffic and more business for you.

Innovation

Content management systems
On large websites it is often important to the client that they are able to update their website themselves. We can create bespoke web content management systems to suit all needs.
If the site rarely needs updating, we offer a support program which includes manually updating your site. Netcraft is offering this service to clients who wish to independently maintain the contents of their pages. The service includes fully developed modules for changing, deleting and amending text, images and various elements of the web page.
An electronic catalog with a choice of designs, order managements system, maintenance tools and order tracking, payments using debit and credit cards.

First Position Software
Search engine ranking, search engine optimization and search engine placement services provided by Netcraft. Find search engine optimization news, search engine ranking tools, and search engine placement tips.
The solution that Netcraft offers makes indexing your web site much easier. The system includes an analysis of the existing text, potential problem identification, recommendations, choice of keywords, optimization of the programming code, statistics and projections.

Sport Sites Management
A package targeted for those in professional sports. this package offers an excellent presentation for the sportsman and improves the relationship with the fans. It lifts the image and the interest on behalf of sponsors. It provides useful information to journalists, fans and the general public.